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The Association of European Border Regions (AEBR) and UEFA – Union of European Football Associations are organising the Online Workshop on Grassroots Football/Sport for Sustainable Border Regions that will be held on 12 December, starting at 10 am CET.


The workshop’s main aim is to introduce border regions with good practices and a new model for designing grassroots sports for more impactful social outcomes targeting the most vulnerable groups in local communities. Also, the online workshop will set the basis for the on-site networking event that will take place end of March 2023, aiming to establish partnerships for implementing sports4development model.


We warmly welcome you to register for the event at the following link:



Online Workshop on
12 December 2022, 10 am CET


Opening speeches:
Martin Guillermo-Ramírez, AEBR Secretary General
Liam Mc Groarty, Strategy Manager, UEFA

PAMINA Football Committee: 11 years of cross-border cooperation in football
Victoria Hansen & representative of PAMINA Football Committee, Eurodistrict PAMINA


Social inclusion through football
Josep Gili Garcia, Rubí City Council, Spain


Sport for Development – designing a sustainable model
Liam Mc Groarty, Strategy Manager, UEFA


The origin, model and current status of outcomes contracting
Mara Airoldi, Director of the GO Lab at the University of Oxford


The new financial model implemented by BrightStar boxing club
Joe Lockley, Founder of BrightStar boxing club


Cross-border football experience between Brazil (Barra do Quarai) and Uruguay (Bella Unión)
Short video presentation


Q&A session



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